Why do we make it generative? - bcpt

Why do we make it generative?2025

Hard to look at award-winning visual identity projects in great international competitions without being overwhelmed by animations and generative evolutions. Equally difficult to explain to one's clients why designing visual identity systems that vary, evolve, interact. The expectation is in most cases still to have brands that stand out, give security, unchangeable static, always the same. The truth lies in the fact that we live within scenarios that are constantly evolving and are transforming public sensibilities and perceptions.

What we designed is a dynamic P, drawn trough a grid of points displayed according to a regular matrix. Each point can be prompted for size, shape and orientation by the programme written to animate the matrix. What has been obtained is a flowing moving pattern, radial or diagonal, whose static or dynamic applications characterise the PANZERI brand system today. Today, the dynamic generations are random and are reminiscent of the movements of light as the phases of the day and moments change, the alternation of light and shadow. The upcoming evolutions will concern the possibility of generating the same movements based on movement or human interaction.