In short what our Salone was2025
A 2025 edition that has seen us engaged on many fronts and on different projects, but which we can recognise as united by a common trait, namely making visible that which is invisible. This is, after all, the main feature of our work, developing identity design with the aim of bringing out the intangible capital that is hidden intimately in many business projects, but which often remains hidden or is taken for granted when it is precisely there that the ability to be unique is hidden.
Listone Giordano So, to begin with and starting right from the Rho pavilions, here we have created the re-edition of the Natural Genius space for Listone Giordano. A stand already created in the last edition that here has been re-edited according to new proportions for the presentation of two new collections signed by Marc Sadler and Piero Lissoni. A space that has in the idea of subversion of spatial semantics its logical key, an upside-down inversion of what is usually our usual panorama.
PANZERI A Brianza-based company, a leader in the interior lighting market. The last few months have been characterised by intensive work on the rebranding and positioning project. The work on the brand highlights the value of manufacturing. The new identity system and a new stand at Euroluce. A space designed to present the new products, giving voice to the company's secret soul; designed by curved walls, made of an innovative material, LuxxBox, an American company of the group, obtained from recycled PET and with great soundproofing capacity. The PANZERI products are displayed in direct relation with themed tables where the components and semi-finished products that make them up are arranged together with working tools.
SIMES Brand known for the excellence of its products in the field of outdoor lighting, both in terms of design quality and the level of technology applied. We are very proud to continue to support them in the path of enhancing the brand and the collections that are revolutionising the sector. At this edition of Euroluce, the novelty was the launch of Air Lighting, a revolutionary LED suspension lighting system for which a dedicated identity system was designed, including a social promotion campaign.
