Visual literacy, as an expansion of graphic design, includes all the elements forming the brand’s architecture defined as an ecosystem that helps the brand and people meet. A literacy that we can write.
// We don’t tell people what they expect to hear, we prefer to take them to places they have never been, showing them what they can become by expressing those capabilities they are unaware of.// We believe that visual communication design is an agent of change. It is able to create awareness in the people we work with and the territories we live in.// They call us communication philosophers for our ability to investigate art, anthropology, economy, science, history and decline them into a visual language, after an audit trail, discussing the models. This is crucial to reach the essence of an idea.
// Research represents us. It is the backbone of our work. It guides us through experimentation, providing us with meanings and an unexpected point of view, surprising and connecting us.// We train the muscles of thought to support the companies in their transformative process, the blooming of their identity.// We care about learning within companies and universities. To us, it is an instrument of shared growth and a multiplier of ideas.// We experience the complexity of our time with no fear, expressing it in our projects with humanity, innovation, sustainability and inclusion.
Yes sir, your factory talks!
Increasingly, production sites became moments of true experience and relationship with our own users community. Spaces used to be kept hidden in the past and about which it was preferred not to leak news. Today, factory tours are becoming a key moment of experience for our brand positioning and differentiation. We have just designed this for Simes Factory.
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