Communicating the sustainability has now become a fundamental design action for any company's identity diffusion and management. It would be wrong to interpret it as an "obligation" to comply with the recognition requirements of the international markets' network and as a "compulsory" validation leverage in the relationship with the stakeholders. Communicating the integrated processes behind the contemporary meaning of sustainability of a company should match its general communication strategy. A careful consideration on the visual languages interpreting this mission is, then, logically necessary and appropriate.
Here's how the Integrated Balance for Cartotecnica Moderna project was born. Curated by Lorenza Vianello for the content development and BCPT Associati for the graphic and editorial part, it is a project of content visualization we named after "Paper Architectures".
