That's why an essential quality of the project had to be the remarkable semantic power of a sign: visual strength. Recognizability in every dimension and support, static or dynamic; Synthesis. Reading immediacy compared to today's visual hyper-competition, through the design of a sign that could be immediately memorized; Difference. Distinction in the complex ecosystem of the sector's identities, transmitting the difference of a unique working method; Sustainability. Attention to the man and his living environment, the "humanistic" aspect of the adopted design originates from this fundamental basis. That's how the new A of Assiteca was born, a dynamic and modal sign, able to evolve in its background and subjectivity, adaptable to the many contexts in which the company's services are applied.