AeraInOutdoor Ability2022

AERA -consulting and business development company operating in the field of outdoor furniture - has now a new identity system.The project designed by BCPT starts from AERA’s name itself, recalling the airy ancient gods, while suggesting a broader sense of freedom and possibility.

The strategy focusses on the great know-how and expertise acquired during the years by Roberto Galli and Michela Basiglini, founders and great experts of product and new markets development.InOutoor Ability is, therefore, the tagline of a new brand, at the centre of an identity system that includes a website and the editorial line and that is modular and tailor-made, able to adapt and evolve with each project that the company will approach.