The strategy focusses on the great know-how and expertise acquired during the years by Roberto Galli and Michela Basiglini, founders and great experts of product and new markets development.InOutoor Ability is, therefore, the tagline of a new brand, at the centre of an identity system that includes a website and the editorial line and that is modular and tailor-made, able to adapt and evolve with each project that the company will approach.