FairHeat is a company of young engineers, researchers and analysts that – thanks to their multidisciplinary approach- is redefining the paradigms in energy management systems for buildings and residential centers in the UK.Our challenge is to translate their ability to plan a better future into an Identity System.The labyrinth becomes the visual metaphor of the new FairHeat Brand Identity. The labyrinth as a tool of knowledge, as a discovery journey in search of something unexpected.