Renzini Alta Norcineria is one of the market leaders in the sector of top quality cold meats. A historic company, deeply rooted in the area in which it operates, it has developed over four generations from a small, local, pork butchery to become a craft, cold meat industry. Our consulting service was concerned with every phase and every aspect of Renzini's communications. From repositioning the brand for a high-end market, to redesigning product communication, packaging and website and social media communication strategies. The strategies and projects put into action ranged from B2B channels to those directly targeting end consumers.www.renzini.it