Branding, corporate identity
Federazione BCC Veneto

From the traditional idea of 'corporate identity' to a 'dynamic system of identity'. A bottom-up system where everyone can contribute to its development. The Federazione becomes the first fundamental tool to support the network and renew its language. The traditional symbol of “Credito Cooperativo – BCC” is divided into three geometric shapes. These shapes can be combined into a modular sequence to generate infinite shapes and figures. A new graphic code was given to redefine the figures and portray the different iconographic features of the Regione Veneto and the individual banks.