Branding & Identity SystemRegione Sardegna2007

Sardinia is a land, where historical identity and modernity walk hand in hand. Its most unusual symbols are the language and the sense of belonging to the community. Bcpt designed the system of identity with this unique convergence of past and future in mind, starting from the maps of the 'Nuraghe', the extraordinary, ancient, stone constructions already present in the area. A perfect example of ancestral and contemporary writing, the geometry of the two main shapes of those constructions (Tholos, the circle and Corridoio, the straight line) guided our design for the letters used in the 'Sardegna' logo.