A major Italian company in the furnishing sector in a transition phase. A difficult product to describe, as it is often seen as a necessity rather than a choice. Our studio worked on creating a strategy of repositioning, which would highlight the company's flair for project design and quality certification. The strategies and project design focused on the company name, which was sharply simplified to just Fontanot, and on the design of a corporate font to create the new corporate Brand and its entire visual identity system.