The repositioning of the Connesi brand in the context of the digital innovation services market, emphasizes three words that define the brand difference against competitors: Tutti Sempre Ovunque (everyone, always, everywhere) is then the new payoff that talks about tailor made services, single supplier, ability to reach every context, continuity, reliability and qualified assistance. The visual identity system, organized according to a graphic pattern and a color matrix, is intimately connected with this semantic concept, and it is linked to a storytelling entrusted to real testimonies of companies and administrations that have collaborated with Connesi since years, and thanks to this have been able to produce a concrete process of change.