Design Week 2025Listone GiordanoNui

The naming imagined for the new Natural Genius collection by Piero Lissoni reflects on the theme of connection between elements.A concept visually expressed by the minimal sign that characterises the entire project. A sign that recalls Japan and the art of Sashimono (指物,差物,挿物), but at the same time reveals itself as a visual seam between past and present.It is therefore from Japanese culture and tradition that the proposal takes its cue. Starting from the geometry of the surface, we imagined a minimal alphabetical code capable of visually recalling the archetypal elements of the project.

“This project was born from the idea of the beauty and dignity of these large wooden planks that remind you of what they once were, namely trees. I thought of this joint as if these trees that I'm laying on the floor become pieces of furniture.” Piero Lissoni

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© 2019 bcpt associati Tutti i diritti riservati

bcpt Associati
P. IVA 01885590545
Privacy Policy
Cookie Policy

Perugia
via XX settembre 122
06124 Perugia – Italia
T. 075 5000350
F. 075 5098000
gruppo@bcpt.com

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