Design Week 2025Listone GiordanoTrafic
Marc Sadler signs a new wooden surface for Listone Giordano that reinterprets the head fibre flooring in a contemporary key. Inspired by the 19th century pavage en bois of the wooden streets of London, Paris and New York, it tells of an era of genius and radical transformation. Trafic is a tribute to a past of change, innovation and new lifestyles: a dialogue with history that invites reflection on the present, the speed of change and the need to rediscover authentic connections with our roots.
Starting from the archetype of the head pavement, we imagined a typographic system generated by the concentric rings of tree growth. The dialogue with the world of design is developed through the design of a narrative work plan that traces architects and designers through the centuries-long history behind the wooden road paving born in mid-19th century London. A second work surface allows compositional experimentation to immerse visitors and customers directly in the design of their own living space.
