Design WeekPanzeri2025
Designing an exhibition space today means think to an immersive experience capable of connecting the identity values of a brand with the expectations of the visitor/user. The Euroluce stand designed for Panzeri Group is configured as a total architectural installation, an experimental space in which matter is transformed into narrative language. The design references - from the Castiglioni brothers to Enzo Mari to the site-specific installations of Serra and Christo and Jeanne-Claude to the grahic design of Armin Hofmann- orientate an exhibition vision in which light, surfaces and perception merge.
Richard Serra - Michelangelo PistolettoF.lli Castiglioni - Christo and Jeanne-ClaudeArmin Hofmann
Panzeri and Luxxbox (the new brand recently acquired by the Group) share this approach: on the one side, the manufacturing excellence and craftsmanship of Italian ‘savoir-faire’; on the other, technological innovation and research into high-performance materials. The result is an environment that explores new balances between work, visual and acoustic well-being, giving shape to a symbolic, multi-sensory and deeply contemporary space.
Since the idea and opening of Listone Giordano Arena –concept store in the center of Milan- we focused on designing moments of experience linked to the city, given Fuorisalone’s increasing importance over the fair. But as 2024 puts the dark thoughts of pandemic isolation behind, it seemed like time for Rho’s exhibition spaces to grant the return of an international public with great potential. There was a need, then, while preparing a comeback, to show growth and change, making clear the awareness of a surface, a floor imagined and designed by design culture, defining the architectural space themselves.
