The project To design To was inspired by Nicolas Bourriaud's microtopias. The idiomatic English form (to be able to), in this case, To design To, also represents Turin designs Turin, the city which meets its double, divided as it is between consecration and innovation Not merely a promotional campaign, but rather an invitation to each visitor to become part of the process. The proposal moved along two lines of work, which involved the different relational levels of the communicative event: general, environmental, personal.