Heritage bookGenerale Prefabbricati2012-2017

The keystone of our work to restyle the brand, Generale Prefabbricati, was to design a customised typography, which was the iconic incarnation of visual elements linked to rgw company’s production and, at the same time, acted as a guideline to create an entire system of visual identity and communication tools. The Heritage Book produced for Generale Prefabbricati is a prestigious, editorial volume, which tells of the history, the identity and the values of the leading manufacturer of hollow core floor slabs and prefabricated, reinforced concrete components, multi-layered pillars, beams, bridge girders, wing roofs and pitched roofs and all the latest roof construction solutions. We researched and consulted the corporate archives intensively to enable us to create a tool, which could represent the values of the brand's historic and corporate journey.