Heritage BookListone Giordano2013

The Listone Giordano Heritage Book project began as a tool to rationally interpret the values of the story of the world around the brand and to reincarnate the idea of a tool to assist sales. How can you tell the difference when concrete proof is insufficient? How can you create a customer relationship, which could put the commitment and ethics of a company at stake, which plays its part in defending the environment, starting from the origins of the raw material? Our work began with an intensive consultation of the archives and the desire to create a sophisticated, editorial tool, an infinite literature of 'secrets', which would be able to substantiate a unique business.