A major operation of brand identity restyling for the very well-known food brand with a longstanding, significant tradition, and of a complex, structured development of their new pack system. Working closely to propose new languages and a new presentation of the product category, our job was to design every hierarchy of information, every copy strategy, product naming, characteristic typography and, in some cases, to develop a new design for the product itself. A well-structured, satisfying collaboration to apply the new line in Italy and in countries throughout the world.