One Natural GeniusPrint Book2020

One Natural GeniusPrint Book2020

The book One - Natural Genius retells the first ten years of the product collection dedicated by the company Listone Giordano brand to the relationship between genius and nature. A decade of experimentation by international engineers and designers, such as Michele De Lucchi and Patricia Urquiola, capable of redefining the geometries of wood flooring.

Its source of inspiration was the exaggeration of two-dimensionality proposed in the well-known novel by the Reverend Abbott in which squares, circles and triangles become essential components in the construction of ‘Flatland’. More than a font, it is a visual score representing the ongoing conflict between decomposition and recomposition in the work of all designers faced with the challenge, presented by Listone Giordano, of relinquishing the third dimension.