Pack design
Pasta Pauselli

We developed the packaging restyling for Pauselli's pasta by merging the main elements that define its identity, i.e. the concepts of craftsmanship, bond with the territory and passion that have always marked this production, also in its industrial dimension. If the brand's restyling was designed to reinforce the main features of the company's identity, the packaging project plays with a visual dialogue between product and typography, granting style uniformity and graphic consistency and, at the same time, ensuring a perfect readability, thanks to a tight respect of the visual hierarchies, readapting into as many graphic solutions as the types of product.