Shanghai shopping mall identity system
Il Parco
2013-2014

Il Parco
Corporate identity and space design
2013-2014

Il Parco is a retail chain in the city of Shanghai for which we have dealt with the Identity System design. For the Visual identity, we have referred to some of the most famous Italian icons, recognizable even through the centuries and different cultures: cinema, fashion, architecture, art, sport; while for the architectural guidelines we have reinterpreted the Italian gardens of the Renaissance period. Everything converges to give an evolved and contemporary perception of “Made in Italy”.