We are very pleased with the Simes factory tour final outcomes. A kind of project that may appear 'minor' to the casual observer, but which in the context of a brand identity positioning strategy, focused on the concept of excellency, transparency and knowledge-based enabling of its users, is instead of fundamental importance. This new information design project, developed by Bcpt, for Simes, a leading brand in the field of outdoor lighting, has just been inaugurated. A sign system that dialogs with the industrial architecture and allows a reading of what is behind the industrial production process of an Italian excellence in the field of design.